Beyond the Lobby

Welcome to Goebel Design Group’s behind-the-scenes look at the world of commercial interior design.

Here, we delve into the finer details of our projects to help you better understand our process, from concept to completion. Whether you’re designing senior living spaces, corporate offices, or hospitality venues, our goal is to demystify the design journey, share actionable insights, and empower you to achieve greater success with your spaces.

Explore our stories/tips to see how thoughtful design transforms not just rooms but experiences.

Current Articles

DESIGN

  • Working with Designers: A Client’s Guide

    Working with an interior design firm is an exciting opportunity to bring your vision to life, but it can also feel overwhelming—especially if it’s your first time. At Goebel Design Group, we believe in making the design process accessible, collaborative, and enjoyable for all our clients.

BUDGET

  • FFE Budgeting for Large Projects: Part 2

    Welcome to Part 2 of our guide on planning for Furniture, Fixtures, and Equipment (FFE) budgets in large-scale projects. In Part 1, we covered high-level strategies for budget planning. Now, we’ll delve into the specifics, including cost calculations, sourcing strategies, and tips to address programmatic and logistical challenges effectively.

PROCESS

  • Hospitality Design: Project Management Essentials

    Project management in hospitality design is a complex yet rewarding process that requires careful planning, execution, and collaboration. At Goebel Design Group, we understand that effective project management is the cornerstone of successful hospitality projects.

Past Articles

  • Working with Designers: A Client’s Guide

    Working with an interior design firm is an exciting opportunity to bring your vision to life, but it can also feel overwhelming—especially if it’s your first time. At Goebel Design Group, we believe in making the design process accessible, collaborative, and enjoyable for all our clients.

  • Big Ideas for Small Spaces in Senior Housing

    Designing senior housing projects requires a careful balance of functionality, comfort, and aesthetics, particularly when working with small spaces. By leveraging innovative strategies and adhering to key principles, senior housing executives and planners can create environments that feel spacious, welcoming, and practical.

  • Why Transparency is Key in Design & Budgeting

    Transparency isn’t just a best practice in design and budgeting—it’s the foundation of trust between clients and design firms. At Goebel Design Group, we’ve seen how open communication and clarity […]

  • Hospitality Design: Project Management Essentials

    Project management in hospitality design is a complex yet rewarding process that requires careful planning, execution, and collaboration. At Goebel Design Group, we understand that effective project management is the cornerstone of successful hospitality projects.

  • Top Senior Living Design Trends for 2025

    Senior living spaces are evolving rapidly, driven by shifting demographics, technological advancements, and a greater focus on resident well-being. The design of these spaces is no longer about functionality alone; it now reflects a holistic approach that combines comfort, aesthetics, and innovation.

  • FFE Budgeting for Large Projects: Part 2

    Welcome to Part 2 of our guide on planning for Furniture, Fixtures, and Equipment (FFE) budgets in large-scale projects. In Part 1, we covered high-level strategies for budget planning. Now, we’ll delve into the specifics, including cost calculations, sourcing strategies, and tips to address programmatic and logistical challenges effectively.

  • FFE Budgeting for Large Projects: Part 1

    When embarking on a large-scale project in senior housing or hospitality, planning your Furniture, Fixtures, and Equipment (FFE) budget is one of the most critical steps. The success of a space hinges not only on its aesthetic appeal but also on its functionality and cost efficiency.

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